Swedesboro, N.J. Just three weeks into the 2020 SweeTango® apple season, the brand’s marketing and sales desks report that retailers are “really taking to” a “vintage” crop, driving sales up more than 15 percent year-over-year. Meanwhile, the grower cooperative behind the variety reports it is working to fuel consumer demand by executing a range of outreach tactics adapted for COVID times.
“Our focus this season is on powering consumer pull-through, since food at home is where it is now and will be for a while,” said Jennifer Parkhill of Next Big Thing, A Growers’ Cooperative. “So we’ll be online, on air and in print where our target audiences are.”
Crop is “vintage”
This year’s SweeTango harvest got underway first in Washington state’s warmer climates, and is now wrapping up in the cooler regions of the East and Midwest. The co-op’s regional marketing and sales leads all called out the extraordinary quality of this year’s crop…
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