The SweeTango Blog

Coordinated Marketing Fuels Record Sweetango Apple Sales

Swedesboro, N.J. (Dec. 8, 2020) – A coordinated strategy of aggressive retail push and consumer pull activities has already driven sales of 2020-crop SweeTango® apples to the top of the charts this season, growers of the managed variety report. And given the exceptional quality of this year’s SweeTango crop, they are urging retailers to get on board now for a strong season finish.

According to Nielsen scan data, SweeTango is among the top three managed apple varieties this season, notable for a variety that is still seasonal. Growers and packers with the Next Big Thing, A Growers Cooperative pointed to this year’s fruit quality, and the loyal fan base the apple has built since it first hit the market in limited quantities in 2009…

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